Obsolescence - a policy of planning or designing a product with an artificially limited useful life or a purposely frail, Consumerism - theory that states people consuming goods and services in large quantities will be better off, Product launch - a business's planned and coordinated effort to debut a new product to the market, Hype - Promote or publicise (a product or idea) intensively, often exaggerating its benefits, Brand image - Current view of the customers about a product or businesses name/logo. It can be defined as the associations within the minds of target customers,

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