Why do you think some franchises, like Starbucks or McDonald’s, are able to grow so quickly all over the US? What strategies help them become recognizable everywhere? , How important is branding (logo, colors, design, experience) for a franchise’s success?  Can you think of a brand that is instantly recognizable?, Do you believe franchises lose their “original charm” when they expand too much?, In your opinion, what makes customers loyal to a franchise – the product, the price, or the overall experience?, How should a franchise react when consumer trends start to shift?.

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