What kind of crisis situations can a company face?, What steps can a business take to prepare for a crisis?, Why do big companies sometimes fail? Have you heard of any big businesses which have failed recently?, How can external factors, like the economy or politics, influence a company’s stability?, What is the first thing a company should do when a crisis starts?, Who should be responsible for handling a crisis inside a company?, How should a company communicate with customers during a crisis?, How can social media make a crisis better—or worse?, Can you think of a crisis that was handled very well by a company?.

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