ends up buying, finally buys something, often after thinking or hesitating, drop out, stop being involved in a process before it finishes, naturally shrinks, becomes smaller over time in a normal, expected way, wide at the top, narrow at the bottom, many people at the beginning, very few at the end, struggle most with conversion, find it hardest to make people take the final action (buy, sign up), turning interest into action, making someone do something, not just be interested, the market is noisy, there are too many brands, ads, and messages competing for attention, attention spans are short, people lose focus quickly, stand out from competitors, be clearly different and noticeable compared to others.

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