ETHOS, Builds trust through credibility or authority, PATHOS, Appeals to the reader's emotions, LOGOS, Uses logic, data, or statistics, CLAIM, The author's central argument, PARADOX, A statement that seems contradictory but reveals a truth, ETHOS (2), (2) “As a pediatrician with 20 years of experience, I recommend limiting screen time for children.”, PATHOS (2), (2) “Imagine a child going to bed hungry because no one was there to help.”, LOGOS (2), (2) “Studies show that students who read 20 minutes a day score higher on standardized tests.”, CLAIM (2), (2) “Schools should require community service for graduation.”, PARADOX (2), (2) The only constant in life is change.”.

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