Question: "Have you taken part in lawful demonstrations?" Problem: Respondents don't understand "lawful demonstrations", Comprehension problem, Retrieval problem, Judgement problem, Response problem, Question: "What is your ethnic group?" Problem: Respondents who are first-generation migrants identify by nationality (e.g., "Nigerian"), while second-generation respondents identify by ethnic labels (e.g., "Black British"). , Judgement problem, Retrieval problem, Response problem, Comprehension problem, Question: "How much do you personally trust the European Parliament?" Problem: "Trust" is interpreted by some respondents as institutional confidence , but as personal reliability or honesty by others , Response problem, Comprehension problem, Judgement problem, Retrieval problem, Question: "What was your firm's domestic and worldwide sales?" Problem: "Worldwide" was read by some respondents as total global (including domestic) but international only (excluding domestic) by others., Comprehension problem, Retrieval / recall problem, Judgement problem, Response problem, Question: "Did you vote in the last local elections?" Problem: Respondents misremember whether they actually voted., Retrieval / recall problem, Judgement problem, Comprehension problem, Response problem, Question: "In the past 12 months, how often did you attend religious services?" Problem: Those who attend irregularly (holidays only, funerals) struggle to convert episodic memories into a frequency category., Response problem, Retrieval / recall problem, Comprehension problem, Judgement problem, Question: "How often do these things happen in your maths class: Students don't listen to what the teacher says". Problem: Respondents must judge the behaviour of the whole class, not just themselves., Response problem, Judgement problem, Comprehension problem, Retrieval / recall problem, Question: "On a scale of 0–10, how happy would you say you are?" Problem: Respondents must decide their reference point: happy compared to last year? Compared to others? Compared to expectations?, Response problem, Retrieval / recall problem, Comprehension problem, Judgement problem, Question: "What is your religion? (Christian / Buddhist / Hindu / Jewish / Muslim / Sikh / No religion )" Problem: Respondents with complex religious identities (cultural Christian but atheist, spiritual but not religious, mixed-faith household) can't find a category that fits., Comprehension problem, Response problem, Judgement problem, Retrieval/recall problem, Question: "What was your total household grocery spending last year?" Problem: Most people don’t track annual totals, can't remember and must guess, Retrieval / recall problem, Comprehension problem, Response problem, Judgement problem, Question: "Have you ever used illegal drugs? (Yes / No)" Problem: Respondents may underreport due to social desirability bias., Response problem, Comprehension problem, Retrieval/recall problem., Judgement problem, Question: "What is your gender? (Male / Female)" Problem: Nonbinary respondents cannot find an appropriate option., Retrieval/recall problem, Response problem, Judgement problem, Comprehension problem, Question: "Is your income high, average, or low?" Problem: Respondents were unsure how to compare their income to: friends? city? past self?, Response problem, Retrieval/recall problem, Judgement problem, Comprehension problem, A CI team discovers that business managers consistently answer “yes” to “Is your business using blockchain?” but cannot explain what blockchain is when probed., Response problem, Retrieval/recall problem, Judgement problem, Comprehension problem, A student can’t fit their reading habits into PISA survey’s “never/rarely/sometimes/often” scale because they binge-read during holidays but never read during term., Response problem, Retrieval/recall problem, Judgement problem, Comprehesion problem.

Tutorial 3 - Survey response problems

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