market research, information about what customers want and need, market segment, a group of customers of similar age, income lvl and social group, market share, the % of sales a company has, consumer behavior, where and how ppl buy things, consumer profile, description of a typical customer, consumer goods, things ppl buy for their own use, product launch, introduction of a product to the market, product lifecycle, length of time ppl continue to but a product, product range , set of product made by a company, sales forecast, how much a company thinks it will sell in a period, sales figures, numbers showing how much a company has sold in a period, sales target, how much a company wants to sell in a period, advertising campaign, a programme of advertising activities over a period, with particular aims, advertising budget, a business which advise companies on advertising and make ads, advetising agency, an amount of money available for advertising during a particular period.

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