ethics, rules about what is right and wrong, integrity, being honest and having strong moral principles, transparency, being open and clear about actions and decisions, conflict of interest, when personal interests conflict with professional duties, bribe, money or gift given to influence a decision, misleading, giving false or incomplete information, exaggeration, making something seem better or worse than it really is, code of conduct, a document that describes expected behaviour, reputation, what people think about a company or person, whistleblower, someone who reports unethical behaviour.

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