Question, Engage the reader, Exclamation Mark, Shock the reader, Pictures, Make it eye-catching, Quotations, Make it realistic, Facts and figures, Provide evidence and true information, Brackets, Provide additional information, Italics, For book titles, Headline, Tell you what you're about to read, Call to Action Technique , Encourages positive action and change, Problem- Solution Tool , Helps readers understand a problem and explore possible solutions.

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