colorblind, unable to see some colours correctly, executive, a senior manager, long-lasting, continuing for a long time, more often than not, usually / most of the time, origin, where something begins or comes from, planned obsolescence, designing products to become outdated or unusable, reference, a mention of something / source of information, scholar, an academic / expert who studies a subject, shorten, make shorter, standardized, made the same according to a standard, tactic, a method used to achieve something, tribal, relating to a tribe, erroneously, incorrectly / by mistake, originally, at first / in the beginning, continuously, without stopping, intentionally, deliberately / on purpose, motivate, make someone want to do something, motivation, the reason or desire to do something, reduce, make less / decrease, reduction, a decrease, assert, state something firmly, assertion, a confident statement, influence, affect the way someone thinks or behaves, influential, having the power to affect people or events, industry, businesses that produce the same type of goods/services, industrial, relating to industry or factories, efficiency, achieving results without wasting time or effort, efficient, working well without wasting time or effort, lifespan, how long something lives or lasts, margin, an extra amount / difference between two amounts, establish, set up / create, leading, one of the best or most important, longevity, a long life / lasting for a long time, distinguish, recognize the difference between things, bizarre, very strange / unusual, lack, not have enough of something, turn to, go to someone/something for help, bump into, meet someone unexpectedly, refer to, mention / talk about

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