Serif, has "feet", traditional/formal appearance, often used for long printed text, Times New Roman, clean typeface commonly used in app interface, often associated with newspapers, could work well for a law firm's branding, good choice for a luxury magazine, can communicate sophistication, gives a traditional or established feeling, San Serif, no "feet", clean/modern appearance, Arial, common for digital interfaces, good choice for several paragraphs in a printed magazine, usually has a clean and simple appearance, can be easier to read smaller sizes on screens, good choice for app interface, simple letterforms with minimal decoration, could work well for a modern technology company, Script, resembles handwriting, letters may connect, often used for invitations, Brush Script, best choice for a wedding invite, not a good choice for large amounts of body text, could work well for a signature-style logo, often used to create a romantic feeling, can look elegant or personal, can be difficult to read at small sizes, Display, designed to grab attention, best for headlines, Impact, not ideal for body copy, often highly decorative, best used sparingly for a poster headline, not appropriate for paragraphs, can give the design a strong personality, best suited for large text, unusual or exaggerated letter forms

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