The crux of the argumend, the most important or central point of an argument, a basic tenet of advertising, a fundamental principle of advertising, the backlash against something, a strong negative reaction to something, a knee-jerk reaction, an immediate and unconsidered reaction to something, take issue with something, to strongly disagree with or object to something, reinforce a stereotype, to strengthen or perpetuate an existing stereotypical idea, capitalize on something, to take advantage of a situation or quality in order to gain a benefit

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