Someone records a stranger doing something funny in public. They upload it without asking permission. The video gets 30 million views. The stranger becomes famous., Who owns the video?, Does being in a public place mean you have no expectation of privacy?, Should the person in the video receive money?, Should platforms remove viral videos at the person's request?, A regular courier filmed a video of himself dancing in an elevator. Within a week — 50 million views. He was invited on TV, signed an advertising contract, but a month later everyone forgot about him., What actually propelled him into stardom — talent or the algorithm?, Did he have a real chance to turn his 15 minutes into a career? How?, What would you have advised him to do on day one of his fame?, Was there any saving grace in his situation, or was it doomed from the start?, A teenager filmed himself pulling a face and mocking a homeless man on the street. The video went viral overnight — but not the way he expected. Millions of people were outraged, his face became a meme, and strangers started pestering him online with threats. A few brands offered him lucrative jobs — but only to mock him further. His mother gave a tearful interview offering consolation to the homeless man, and the family's address leaked online. The teenager now says he wishes he could delete the internet., Who is the real culprit here: the teenager, the platforms that gained traction from outrage, or the audience that shared it?, If you were his PR agent, would you advise him to move swiftly and capitalise on the attention, or disappear entirely? Why?

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