evolve into a multi-million industry - to develop to become very successful , celebrity endorsement - to say publicly that you support a given service/product, jump on the social media wagon - to become involved in an activity that is successful so that you can get the advantages of it yourself, without too much blabbering on - to talk a lot, especially in a way people find annoying or embarrassing:, gain insights from other industries - to get a clear, deep understanding of a complicated problem, guerilla marketing - any form of marketing that is original, unusual, and not expensive:, meet all the criteria - to reach expected standards, spill so much money in campaigns - spend a lot of money on sth, market capitalization - the total value of a company's shares on a stock exchange, spin a whole lot of money - make lots of money, female empowerment - the process of gaining freedom and power by women, alter the facts - to change the true information, usually slightly, come with/at a price - to have a negative or unpleasant consequence, to settle a lawsuit - end a lawsuit before the court makes a decision, play your cards right - to behave in a way that allows you to succeed, a pink-collar job - a job that is traditionally done by a woman, a feud between brands - an argument that has existed for a long time between companies,

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