Political - This revolves around stability of the country, corruption, tax policy and funding grants., Economical - This is based on economic growth, interest rates, inflation rate and the amount of disposable income potential consumers have., Social - This is based on population growth, age distribution, cultural issues and consumer views., Technological - This revolves around research and development, emerging technology and production of products., Legal - This includes regulation, employment laws and consumer protection., Environmental - This is based on the climate and corporate and social responsibility.,

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