Idioms / metaphor, phrase or saying. – A penny for your thoughts., Clichés, a trite expression. – There’s plenty more fish in the sea!, Alliteration, the occurrence of the same letter or sound at the beginning of adjacent or closely connected words. – Peter piper picked …, Assonance, repetition of a vowel sound. – How now brown cow., Rhetorical questions, questions asked without expecting an answer. – The proposal is a good one, I think you will agree., Colloquial expressions, informal words, phrases or even slang in a piece of writing. – No brainer, he’s giving me agro, ay up me duck., Hyperbole, exaggeration. – Your bag weighs a ton., Word triplets, rule of three. – Cold, tired and hungry., Bias, opinion. – We are the best., Emotive language, appeals to your emotions. – The baby needs this treatment, Imperative, do it now. – Do it today, tomorrow is too late, Persuasive language, buy it now. – The sale ends Tuesday, Instructive, how to do something. – Directions, Informative , tell you about something – Leaflets, Repetition , the same phrase repeated. – Do it today, tomorrow is too late, don’t leave it till later, Direct address, speaks to the reader. – You will find …, Descriptive, describes what is there – Travel guide books.

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