Western companies think they can just break into Asian market. They think they can just come along and translate their websites. But really that's a very expensive and ____ way of doing things. It's quite ____ to think you can create a ____ impression and attract a lot of customers without really trying. You have to work hard to show you are ____ and to make customers feel confident in your company. Besides, if you have a website with spelling mistakes, people are bound to be ____. In the west the websites have a lot of words - lots of facts and figures, they are often quite ____. But here the websites that work best are ____ and functional. In the same way that many Asian cultures prefer offices that are modest rather than ____ 1) Employees are more likely to trust a ____ employer 2) At your job try to avoid ____ work habits 3) The ____ boss believes that people like him are different from others, and that they do not deserve his time and affection. The ... boss sees things clearly, the rest do not 4) "That's you, Sidney. You're so ____, you can't swallow without turning your head. That's why I love you. You take nothing for granted.”

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