Salient Image, the most prominent, obvious and important image/part in the picture., High Angle, Picture taken from up high, Low Angle, Picture taken from down low, Vector, a line in an image or in the composition that draws the eye to a significant aspect of an advertisement., Demand, Character looking directly at the camera, Offer, Character looking away from camera, Foreground, Part of the image closest to you, Middleground, Part of the image between furthest and closest, Background, Part of the image the furthest away from you, Framing, Elements in a layout can be disconnected and marked off from each other or connected., Juxtaposition, Lacing visual elements side by side to create contrast or interaction, Symbolism, Symbols can be used to represent ideas or concepts.

Visual Literacy Techniques

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Estil visual

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