Associationist - Group of theories relating to connecting stimulus & Response, Reinforcement - The process that increases the probability of a behaviour occurring, Punishment - Giving a stimulus to prevent a response occurring, Inisght Learning - Problem solving involving memory. Previous experiences help to solve new problems, Social Learning - Personality and associated behaviours are determined by the situation or social environment , Significant Others - People who we often call role models, Cueing - Identifying important cues or stimuli, Attention - Focusing on the demonstration and the important cues, Retention - Remembering the model that is presented , Motor Reproduction - Observer must be physically able to imitate the skill, Motivation - The performer has to want to do it. Extrinsic sources may be required, Stimulus-Response - Human behaviour is learnt. We react in a certain way to a given stimulus, Positive Reinforcement - Stimulus is given when the desired response occurs, Negative Reinforcement - Stimulus is withdrawn when the desired response occurs, Thorndike's Laws - Theory based on strengthening the S-R Bond,

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