hyperbole, Another word for exaggeration, rhetorical question, This does not require an answer, inclusive language , An example of this word class is 'we', alliteration, A technique where the first letter of two or more words is the same and it is used to draw attention to the point being made, rule of three, A triad or triplet of words which gives a range, emotive language , Vocabulary which appeals to the audience's feelings, statistics, Data which supports a point being made, expert opinion, This type of opinion is given by a specialist in the field, anecdote, A personal experience which supports a point, repetition, This technique is used again and again for impact and emphasis, call-to-action, a sentence which requests the reader/listener to do something .

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