1) Leo’s Magic Rails maintains a manufacturing plant overseas. The local government has just been overthrown by a military group that opposes foreign influence in the country. According to the SWOT analysis, the political situation in this location is considered to be an a) external opportunity. b) external threat. c) internal strength. d) internal weakness. 2) To reduce the amount of time it takes to apply packaging to its finished products, North Star Foods is implementing new equipment at its production plants. By doing this, North Star is addressing a _____ in the value chain analysis. a) primary activity b) secondary activity c) support activity d) premier activity 3) Southwest Airlines (SWA) has enjoyed a sustained competitive advantage, allowing it to outperform its competitors over several decades. Continental and Delta attempted to copy SWA with their offerings of Continental Lite and Song, respectively. Neither Continental nor Delta, however, was able to successfully imitate the resource bundles and firm capabilities that make SWA unique. Which of the following is this case an example of? a) resource immobility b) resource heterogeneity c) resource imitation d) resource substitution 4) A resource-based view of a firm provides a model that systematically aids in identifying a) core rigidities. b) core competencies. c) competitive disadvantage. d) competitive parity. 5) In the context of SWOT analysis, which of the following best exemplifies a firm’s external opportunity? a) an increase in its financial resources b) an increase in its brand equity c) an increase in its customers’ disposable income d) an increase in its employee productivity 6) According to the value chain analysis, which of the following is a primary activity? a) research and development b) human resources management c) accounting and finance d) marketing and sales 7) Mama Mia’s’ Pizza & Calzone has been trying to directly copy the strategies of Fuhgeddaboudit Pies. Even though it is evident that the success of Fuhgeddaboudit Pies’ success comes from the freshness and variety of ingredients it uses, Mama Mia’s Pizza & Calzone’ has not been able to introduce the same types of produce into its recipes. This is because Fuhgeddaboudit’s network of relationships with local growers, as well as its efficient supply chain, are very difficult to emulate. Which of the following barriers to imitation does this scenario best illustrate? a) path dependence b) social complexity c) resource mobility d) resource homogeneity 8) LightningDrive is a leading automobile company. The company has been able to sustain its competitive advantage primarily due to its high-quality and efficient electric motors. Most of its competitors have failed to develop similar electric motors at a reasonable price. Which of the following resource attributes listed in the VRIO framework has helped LightningDrive sustain its competitive advantage? a) resource mobility b) inexhaustible nature c) intangibility of the company’s resource d) high costs involved in imitation 9) Viral Apparel is the market leader in the sportswear industry. Though most of its resources are common to those of its competitors, a few rare resources have helped the company gain and sustain a competitive advantage. Which of the following assets of Viral Apparel is most likely to be considered a rare resource that is contributing to its competitive advantage? a) the company’s land and buildings b) the company’s plant and machinery c) the company’s raw material supplies d) the company’s design patents 10) Toyago Inc. is a leading educational toy company. Competitors across the globe have failed to imitate Toyago’s production models, supply chain systems, knowledge systems, and culture. These attributes have remained unique to Toyago Inc. for a long time. Which of the following assumptions of the resource-based model of competitive advantage does this scenario best illustrate? a) resource homogeneity b) resource cost c) resource substitution d) resource immobility 11) Amazon.com’s network of distribution centers allow it to drastically reduce its delivery times compared to other online retailers. These distribution centers are examples of Amazon’s a) core competency. b) intangible resources. c) tangible resources. d) capabilities.

SM CHapter 4

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