lead - a potential customer, backlink - incoming links to a webpage, keyword - a word that your audience or customers used to search for related topics on search engines, landing page - The target webpage a user lands on after clicking on a link, conversion - When a visitant takes the desired action while visiting your website. This can be a purchase, membership signup, download or registration for the newsletter. This can be a purchase, membership signup, download or registration for the newsletter., impressions - This term is utilized to define the number of times a company’s ad will appear to its targeted audience., paid traffic - Paid search is when a company bids on keywords and makes advertisements around those keywords to be displayed on search engines., Keyword Stuffing - This is the practice of utilizing a lot of keywords in content for purposes of making it more visible on search engines., White Hat - It is a term of ethical digital marketers who don’t participate in work that could be viewed as spam or as unethical., UX - User Experience - it refers to how a user interacts with a website or app., UI - User Interface, and it is an area with which a user interacts with something by a digital device., Tracking Code - A script, generally placed in the header, footer, or thank you page of a website that transfers the information along to software tools for data collection purposes. Tools like Google Analytics, Google AdWords, utilize tracking codes so that they can track data about users who view a website., Title Tag - An HTML element that is utilized to describe the particular topic of a web page, slug - It is a portion of URL that comes after the .com.; np. https://www.abcd.com -> https://abcd.com/all-about, schema markup - It is a code that is added to the HTML of a website for giving search engines more relevant information about a place, product, business, person. It is also known as structured data or rich snippets.,
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