get one over on - ousmart, buy into - convinced, cancel out - correct the first action, decoy effect - when they add a more expensive item to a less expensive one, trick up the sleeve - they have a plan they haven't yet announced, tap into something - we use it to give us ther result we want, no legal standing - it cannot be used in a court of law, well-versed in - know a great deal about,

marketing strategies

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