Advertising has become an integral part of modern society. Everywhere we look, we are bombarded with advertisements that try to ____ us to buy products or services. Some people argue that advertising is extremely successful at influencing our purchasing decisions, while others believe that advertising has become so ____ that we no longer pay attention to it. In this essay, I will examine both of these views and give my own opinion. On the one hand, it is clear that advertising is a highly effective tool for persuading us to buy things. Advertisers spend billions of dollars every year researching consumer behavior and developing advertising ____ that appeal to our desires and emotions. They use a variety of techniques to grab our attention, such as bright colors, ____ slogans, and celebrity endorsements. They also create a sense of urgency by emphasizing ____ offers and discounts. As a result, many people feel compelled to buy products they may not need or want simply because of the persuasive power of advertising.

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