Telephone survey, A market researcher telephoning people at home and asking them a series of questions., Postal survey, A list of questions/survey is sent through the post and returned once completed., Online survey, A website or email is used to ask customers questions., Personal interview, This involves a face-to-face discussion where questions will be asked between two or more people., Hall test, A product is given to customers to try and then their feedback is gathered., Focus groups, A select group of customers are brought together by a market researcher who will ask a series of questions to generate a discussion., Observation, This involves the observer watching something such as an event or someone's actions and recording what happens., Electronic Point Of Sales (EPOS), This is used by retailers when a loyalty card is swiped at the till to gather market research information.

Field research methods

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