(of a plan) to have the opposite result from the one you intended - backfire, to make a picture or idea appear in someone's mind - conjure up, to attract someone to a particular place or activity by offering something pleasant or advantageous - entice, to hear a piece of information that someone else was trying to keep secret - get wind of, in addition to other facts previously mentioned - into the bargain, to give or to be a good reason for - justify, to continue producing large quantities of something - pump out, having a good understanding of the way people behave and/or a good knowledge of culture and fashion - sophisticated, not recognized or understood by the conscious mind, but still having an influence on it - subliminal, seeming to be everywhere - ubiquitous,

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