Ethos: “Trust me—I'm a dentist. I know how to keep teeth healthy.”, “I’ve worked as a firefighter for 15 years. I know how dangerous it can be.”, “You can believe her—she’s won three awards for her writing.”, “She’s a trained lawyer who has helped thousands of clients.”, Pathos: “If you don’t help now, these poor puppies might not survive the winter!”, “Think of how sad your grandma would feel if you forgot her birthday.”, “Don’t you want your kids to grow up safe, happy, and healthy?”, Logos: “More than 90% of people who exercise daily say they feel happier.”, “The Earth is getting hotter each year. Scientists say we must act now.”, “Drinking water helps your brain and body work better.”, “According to official records, car accidents have dropped by 20% this year.”,

Ethos, Pathos, Logos

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