positive internal factors that contribute to a company’s success., Weakness, Strengths, negative internal factors that inhibit the company’s success., Weakness, Opportunities , positive situations that represent the possibility of generating new revenue., Opportunities, Threats, are negative forces that could inhibit a firm’s ability to achieve its objectives., Strengths, Threats, A broad, long-range target or aim, Goal, Objective, A specific, short-range target or aim, Goal, Objective, An organizational structure divided into top, middle, and first-line management, Management, Management pyramid, Responsible for setting strategic goals; they have the most power and responsibility in the organization, Top managers, Middle managers, They develop plans to implement the goals of top managers and coordinate the work of first-line managers, Middle managers, First-line managers, They supervise the operating employees and implement the plans set at the higher management levels, First-line managers, Top managers.

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