Behavioural segmentation - Qantas Club is a membership program that gives members access to Qantas Club Lounges in Australia, as well as international lounges at airports around the world., Psychographic segmentation - This form of segmentation might require a business to research a consumer’s reading habits, personal interests and hobbies, and values., Demographic segmentation - Coca-Cola targets 15- to 35-year-old males with the energy drink Mother.,

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