Who developed the encoding/decoding model?, Noam Chomsky, Marshall McLuhan, Stuart Hall, Roland Barthes, The encoding/decoding model was introduced in:, 1950, 1973, 1964, 1989, In media theory, encoding refers to:, Translating a text into another language, The audience interpreting a message, Copying information from the internet, The production and construction of a media message, Decoding means:, Creating media content, Editing a video, Interpreting and making meaning from a message, Censoring information, The encoding/decoding model belongs to:, Cultural Studies, Behaviorism, Structural Linguistics, Psychoanalysis, According to Hall, the audience is:, Passive and easily manipulated, Active and capable of interpretation, Irrelevant to meaning, Always oppositional, How many reading positions did Hall identify?, 2, 4, 5, 3, A dominant (hegemonic) reading occurs when the audience:, Completely rejects the message, Accepts the preferred meaning intended by producers, Misunderstands the message, Ignores the message, A negotiated reading means that the audience:, Accepts some aspects but questions others, Completely opposes the message, Fully agrees with the message, Does not understand the message, An oppositional reading happens when the audience:, Accepts the preferred meaning, Shares the message online, Rejects the dominant meaning and interprets it differently, Interprets the message exactly as intended.

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