Product Portfolio: If you were the CEO of a major tech company, what new categories would you add to your product portfolio to increase market share?, Brand Awareness: Which global brands have the highest brand awareness in your country? Why do you think they are so recognizable?, Product Placement: Have you noticed any clever product placement in recent movies or TV shows? Does seeing a character use a product make you want to buy it?, Consumer Durables: What was the last consumer durable you bought (e.g., a laptop, a car, or an appliance)? What factors influenced your choice: the make, the model, or the price?, FMCG & Loyalty: When shopping for fast-moving consumer goods (FMCG) like snacks or toothpaste, are you a loyal customer to specific brands, or do you just buy what’s on sale?, Own-brand products: Many supermarkets now offer their own own-brand products. In your opinion, is the quality usually as good as the big names, or is it just about the lower price?, Brand Image: Can a single "bad" product completely ruin a company's brand image after decades of success? Can you think of any examples?, Product Lifecycle: Why has the product lifecycle for smartphones become so short? Do you think frequent product launches are sustainable for the environment?, Generics: In which industries do you prefer generics over big brands? For example, do you buy generic medicine, clothes, or basic food items?, Product Positioning: How does a luxury brand (like Rolex or Tesla) handle its product positioning compared to a mass-market competitor?, Brand Identity: What defines a strong brand identity for you? Is it the logo, the company’s values, or the way the products make you feel?, Product Mix: Is it risky for a specialized company (like a coffee shop) to expand its product mix by offering unrelated services, such as insurance or travel bookings?
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