50% of people visit a website to make a purchase after seeing a product or a service in stories., Use a/an with singular countable nouns when talking about something in general., The social network which is showing the fastest rate of growth is TikTok., Use the when talking about something specific, Instagram is great for e-commerce., Use no article with proper names, including company / brand names (Facebook, McDonald’s), The most popular platform in Ukraine is Facebook, but in the US it is YouTube., 1) Use the with superlative adjectives (the cheapest, the most expensive); 2) Use no article with most countries (France, Mexico, etc.); 3) Use the with countries when they include words such as state, kingdom, republic, etc. (the United States, the Czech Republic), The percentage of men and women who use Instagram worldwide is roughly equal., Use no article with uncountable nouns or plural countable nouns when talking about something in general, 59% of the world's population uses social media., Use article the with unique nouns (the earth, the sky, the internet), An average user spends 2 hours 30 minutes a day on social media., Use a/an to show amount or frequency (eight hours a day, twice a week), The percentage of the social media users is roughly the same worldwide., Use the + plural noun when you are referring to a specific group of people or things.

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