A set of standards of conduct that guide decisions and actions based on duties derived from core values - Ethics, Confidence in the integrity of a person. - Trust, An action(s) guided by a set of principles of morality Moral Behavior conduct in accordance with what a person determines is right versus wrong - Ethical Behavior, Groups, individuals, and organizations that are directly affected by the practices of an organization - Stakeholders, A set of written standards which include rules of conduct relating to human behavior issued by an organization to assist its employees in conducting their actions in conformity with the organization's ethical values. - Code of Ethics, Ethical and unethical behaviors that occur in relation to business policies and practices. - Business Ethics, The estimation in which a person is held based on their behavior. - Reputation, Complex situation(s) in which people have difficulty choosing between a moral or an immoral act - Ethical Dilemmas , Standards of behavior guiding managers within their workplace - Managerial Ethics , Doing what you believe is morally right, even when pressured to do otherwise - Integrity, Accurately representing facts and communicating them truthfully and clearly - Transparency, Code of ethical guidelines that guide your personal life - Personal Ethics,

Entrepreneurship: Principles of Business & Personal Ethics - a TCT Lesson

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