1) If you price your product just above the competition's price, you'll end up with a bigger share of the market. a) Zero conditional: if + present simple, present simple b) First conditional: if + present simple + will / can / could / may / might / should + infinitive c) Second conditional: if + past simple + would / should / could / might + infinitive d) Second conditional: if + were to + infinitive, would / should / could / might + infinitive 2) If something costs more, it's better. a) Zero conditional: if + present simple, present simple b) First conditional: if + present simple + will / can / could / may / might / should + infinitive c) Second conditional: if + past simple + would / should / could / might + infinitive d) Second conditional: if + were to + infinitive, would / should / could / might + infinitive 3) If I were to introduce a new lipstick on the market, should I price mine above or below the competition? a) Zero conditional: if + present simple, present simple b) First conditional: if + present simple + will / can / could / may / might / should + infinitive c) Second conditional: if + past simple + would / should / could / might + infinitive d) Second conditional: if + were to + infinitive, would / should / could / might + infinitive 4) If a watch showed 8:20, it wouldn't sell as well. a) Zero conditional: if + present simple, present simple b) First conditional: if + present simple + will / can / could / may / might / should + infinitive c) Second conditional: if + past simple + would / should / could / might + infinitive d) Second conditional: if + were to + infinitive, would / should / could / might + infinitive

Exercise 3A

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