Propaganda, Media that uses carefully-crafted messages to manipulate people’s actions and beliefs. It has one purpose, and one purpose only: to persuade you. Usually biased information presented with bad logic and appeal to emotion, Namecalling/ Mudslinging, Using negative words and bad names to create fear and dislike for people, ideas, or institutions. Name-calling can be verbal or visual, Glittering Generalities, Use of simple, clever slogans that appeal to peoples’ emotions. These general statements are easy to remember but hard to verify because they offer no facts., Transfer, Uses your feelings about one thing to get you to feel the same way about something else. Transfer can use a positive image to persuade you to like something or a negative image to persuade you to dislike something., Testimonial, Involves celebrities or other respected people endorsing, or officially supporting, a product or idea, Plain Folk, Technique designed to send the message that a product or person is “just like you.”, Bandwagon, Describes people choosing to go along with the rest of the crowd. Creates the impression that there is widespread support for a thing or idea., Fear, Playing on audiences fear to accomplish goal or gain support, Unwarranted Extrapolation, The tendency to make huge predictions about the future on the basis of a few small facts, Euphemism, mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing, Unsubstantiated Claim, Statements presented as fact, but with no explanation or evidence presented to back-up the statement., Card Stacking, Uses facts and figures to show one side as positive and the other side as negative.

Propaganda Techniques

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