1) In business, a consumer is a person who uses a product and may also buy it. a) True b) False c) Neither 2) E-commerce is any transaction that takes place through the internet. a) True b) False c) Neither 3) A gap in the market refers to a place in the market where there is a product with holes in it. a) True b) False 4) A gap in the market refers to a place in the market where there is demand for a product or service that is not currently being met. a) True b) False 5) Market research involves gathering data about a fruit market a) True b) False 6) Market research involves gathering data about customers, competitors and market trends. a) True b) False

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