Advantages: Brands will be instantly recognised by customers, It's easier to launch a new product and make changes to existing products, Higher prices can be charged to customers for brand names, Increased customer loyalty, Disadvantages: A brand can take a long time to establish, Advertising costs can be high, Brands are open to increased competition and fakes, One incident of bad publicity could seriously harm brand image, Packaging may cost more money,

Branding - Advantages & Disadvantages

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