Product - Goods and services sold by a business, Price - How much a business charges customers for a product, Place - Where a product is sold, Promotion - How customers are encouraged to buy a product, FourPs - The Marketing Mix, market research - How businesses find out consumer needs and wants, Logo - Symbol used to identify a business, prototype - A model of a product, brand loyalty - When customers continue to buy from one brand, segment - How businesses divide the market,

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