Ethos - A writer tries to persuade the audience to respect or believe him based on the writer's credibility, authority or reliability, Logos - When a writer tries to persuade the audience based on logic, reason and rationality, Pathos - when a writer tries to engage the reader's emotion, sympathy and imagination, Statistical evidence - percentages, charts, any numbers that make an argument more conclusive, Syntax - the way words are put together to form phrases, Repetition - When used appropriately, it can reinforce the writer's message, Culmination - using similar words in a short space, gives weight to the idea being expressed. The idea requires guts, determination, grit and willpower, Alliteration - repetition of the first sound in consecutive words, Anaphora - repetition of a word or phrase at the beginning of a setenence, Tone - Similar to mood - this feature describes the author's attitude towards his material, Colloquial language - informal, every day language, Diction - Word choice, Connotation - an idea or feeling that a word invokes, Denotation - the actual, dictionary definition of the word, Euphmism - a more acceptable or appropriate way of saying something, Lexical cluster - words related to a particular group or idea, Analogy - comparing one situation to another, Hyperbole - over exaggeration, Anecdotal evidence - evidence through the incorporation of stories, Ambiguity - Use of language where multiple meanings are possible,

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