Today's lecture is about ____ up a website. There are three main ____ you need to think about. The first important thing is who is your ____ audience? When you're creating a new website you really need to think about who the users are and what ____ they'll be looking for. What we do when we set up websites is to ____ users based on their needs. So, for a website in the ____ community we may have groups such as researchers and administrators, and this helps us design the site and add information that is relevant to each group. The second point is accessibility. The main thing here is to ensure your website can be ____. You must make sure it can be reached from areas on the web where your target audience are ____. So this may mean providing ____ on other websites or using social media. And thirdly - retention - making sure your target audience return to your website regularly. You do this by ensuring it gives them a ____ to come back. It's important to keep the site up-to-date and make sure it provides the latest news and interesting information.

Website lecture PTE

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