Alliteration - Repetition of a consonant, especially at the start of words, Anecdote - A story about someone or something that the writer has experience or heard about., Appeal to family values - Suggests that families are good, especially traditional nuclear families., Appeal to fear and insecurity - Arouses fear and anxiety by suggesting that harmful or unpleasant effects will follow, Appeal to hip-pocket - Suggests that we should ply the least amount possible, either individually or as a society., Appeal to loyalty and patriotism - Suggests that we should be loyal to our group and love our country., Appeal to tradition and custom - Suggests that traditional customs are valuable and should be preserved., Attacks and praise - Attacks or praises an individual or group., Clichés - Overused phrase quickly understood by a wide audience., Emotive language - Language that has a strong emotional impact. Uses the positive and negative connotations of words to influence the reader’s response., Evidence - The use of facts and figures to suggest a rational or scientific basis for a point of view, Exaggeration, overstatement and hyperbole - Exaggerates the true situation for dramatic impact, hyperbole uses a figure of speech (simile or metaphor) to do this., Generalisation - A sweeping statement that suggests what is true for some is true for most or all., Graphs and diagrams - Evidence presented in a visual form., Inclusive language - Uses ‘we’, ‘our’, ‘us’, etc. to include the readers in the same group as the writer., Metaphor and simile - Figures of speech that identify a similarity between two different things. A simile uses ‘as if’ or ‘like’; a metaphor does not., Pun - A play on a word that suggests a double meaning (e.g. ‘Bombers’ meaning the football team or an aircraft in WWII). Often plays on a word with a similar sound but different spelling (e.g. whet/wet), Reason and logic - Used to link ideas together and develop an argument in support of the main contention., Repetition - Using a word or phrase several times., Rhetorical question - A question with an implied but unstated answer.,

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