Real transparency involves providing access to information people want or need, not what feels “right” to the business itself., It's necessary to meet the crisis head-on and state publicly only what is known, just the facts, without assumptions., To ensure organizational survival, the first thing to do is to cut pay and work hours and lay off workers temporarily or permanently., The leader alone cannot work out the best approach, they need a team of experts., It's important to have a backup plan for each step of the project because anything can go wrong., Hiding the truth will always damage the company's reputation., It's important to communicate the issue clearly and be completely honest about the cause, even if the company is at fault., Leaders need to clearly define how they plan to address the issue and be the first to take responsibility..

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