Conclusive data, Information that clearly proves something, Convince others to buy into this, Persuade people to support or agree with an idea, Statistically significant, A result that is unlikely to happen by chance, Eliminate biases, Remove unfair or subjective influence, Footage, Recorded video material, Be sufficient, Be enough, Quantitative data, Numerical data that can be measured and counted, Qualitative questions, Open-ended questions that explore opinions and feelings, Trade-offs, A situation where you give up one thing to gain another, Nitty-gritty details, The small, important details, Tie numbers to revenue, Connect data results to financial impact

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