Bad decisions can lead to loss of sales, staff redundancies or a business closing., T, The Idle Man’s decision to open a bricks and mortar shop was a disruptive one considering the online competition., T, As CEO, Alex Outlaw led the team involved in decision-making., F (Alex is the marketing director and was one of the team.), The benefit of having a store is that customers can try on and feel the clothes., T, Oliver says they won a prize for being the best men’s shop in east London., F (Oliver says: We follow Warby Parker and Bonobos very closely, so we kind of knew there was a prize there if we could get it right, i.e. he thought they could be as successful as the U.S. companies.), They decided to open a store in the second location because it wasn’t so expensive and it had a market., T, According to Alex, counting the number of potential customers was a job that was unnecessary., F (...you need to do it to make sure that it’s going to be an effective location.), Oliver says they had to calculate how much it would cost to purchase the store space., F (Oliver says they had to work out costs for the store, including rent, but not buying the store. The information they needed to pull together was staffing levels and the costs attached to that, rent and rates and insurance ...), The USA is 25 percent of their business, so they now need to decide whether to open a store in the USA or another in the UK., T.

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