What is the purpose of defining goals in a campaign?, To give direction and measure success, To randomly post content, What does SMART stand for?, Specific, Measurable, Achievable, Relevant, Time-bound, Simple, Manageable, Active, Real, Timely, A measurable goal means:, It is based only on assumptions, It can be tracked using data, What is an achievable goal?, An impossible dream without planning, A realistic target based on resources, What does “time-bound” mean?, Having a deadline, No time limit.

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