target audience, the specific group an advertisement is meant to reach, consumer, the person who buys/uses a product or a service, brand ambassador, a person (often famous) who publicly represents a brand, slogan, a short, memorable phrase linked to a brand, pitch, the way a product is presented to persuade people to buy it, misleading, creating a false impression, unique selling point (USP), what makes it different from competitors, call to action (CTA), words that tell the audience what to do next (e.g., “Buy now”).

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