to increase the number of products sold, to boost sales, to make more people recognise and remember a brand, to build brand awareness, to get more people to watch or look at your content online, to gain views, to start an organised series of marketing activities, to launch a campaign, to change your plan or direction to improve results, to pivot a strategy , to decide how a product should be seen by the target audience, to position a product, to connect emotionally with the audience, to resonate with the audience, to increase the size or importance of something, to scale up, to share information so more people know about it, to spread the word, to be more noticeable or better than competitors, to stand out from the competition.

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