stretching, So what's the best way to extend a luxury brand? ... _______________ the brand., cautious approach, One company that has taken a(n) _______________ to expansion is Bulgari., base of clients, To pave the way for growth we needed to speak to a broader and aspirational _______________., further afield, After fragrances, the company began to look _______________., ultra-luxury, And this idea of doing a very small collection of _______________ hotels came about., core business, Experts agree that care and control are vital when moving beyond the _______________., bad history / devalued, There's a lot of _______________ about brand extensions. ... If you overdo it, your brand is _______________., brands, I think the _______________ which are most careful have the longest future., fast growth, This slow and steady process is not for everyone, particularly for businesses looking for _______________., venture into, 'OK, let's _______________ this business, and what are we gonna do? Let's copy the competitors.'

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