basket size, The total amount a customer spends in one order, margin, How much profit remains after costs, churn, When customers stop buying or leave the platform, markup, The extra amount added to cost to define the selling price, willingness to pay, How much a customer accepts paying for something, discounting, Reducing prices to stimulate demand, price anchor, A reference price customers use to judge if something is cheap or expensive, price sensitivity, How strongly customers react to price changes, profitability, The ability to generate profit.

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