Research - the systematic investigation of the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions., Ideation - the formation of ideas or concepts., Refinement - the improvement or clarification of something by the making of small changes., Briefing - a meeting for giving information or instructions., Creativity - the use of imagination or original ideas to create something; inventiveness., Disruptive Innovation - innovation that creates a new market and value network,

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